Believing What You Don’t Believe

“t’s not that people don’t understand that it’s scientifically impossible for their lucky hats to help their team hit a home run or turn a double play — all but the most superstitious would acknowledge that. It’s that they have a powerful intuition and, despite its utter implausibility, they just can’t shake it.”

http://www.nytimes.com/2015/11/01/opinion/believing-what-you-dont-believe.html?rref=collection%2Fcolumn%2Fgray-matter

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