Frank Luntz War on Terror Memo

Here is a link to an amazing document written in the early 2000’s by Republican strategist Frank Luntz to help Republican politicians frame the debate about the War on Terror, the Iraq war, security and other related issues. This document helped communicate and sell to the public ideas that may not have been true. Without actually saying things that were false, they left people with the impression of false information.  Members of the Republican party were amazingly effective at being on the same page as each other and really used a lot of the same language as laid out in this document.

How does language help us communicate? Is it unethical to mislead your audience without ever uttering something untruthful?

http://www.zephoria.org/lakoff/files/Luntz.pdf

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